Agency: Ogilvy New York
Art Direction & Copy: Leslie Diez & Reid Masimore
Photographer: Sam Sulam
Character Design & Animation: Robyn Makinson
To promote #NationalChemistryWeek, we created a series of animated music videos to celebrate this fundamental scientific tool and inspire the next generation of chemists.
From a classical performance by the Noble Gases to a punk tribute by the Halogens, various elements of the Periodic Table were assigned a distinct genre, style, and lyrics for each day of the week.
Utilizing stop-motion and 3D printed props, we turned every set into a stage and dominated the conversation on Twitter. Earning almost a million impressions in two days and the highest engagement Chemours has ever received.
Awards & Recognition:
Shorty 2017: Best Art Direction
A lovely little BTS video of the project put together by the Art Director, Leslie Diez.