Chemours
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Client: Chemours
Agency: Ogilvy New York
Art Direction & Copy: Leslie Diez & Reid Masimore
Photographer: Sam Sulam
Character Design & Animation: Robyn Makinson


To promote #NationalChemistryWeek, we created a series of animated music videos to celebrate this fundamental scientific tool and inspire the next generation of chemists.

From a classical performance by the Noble Gases to a punk tribute by the Halogens, various elements of the Periodic Table were assigned a distinct genre, style, and lyrics for each day of the week.

Utilizing stop-motion and 3D printed props, we turned every set into a stage and dominated the conversation on Twitter. Earning almost a million impressions in two days and the highest engagement Chemours has ever received.

Awards & Recognition:

Shorty 2017: Best Art Direction

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A lovely little BTS video of the project put together by the Art Director, Leslie Diez.