Type with Pride
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Partners: NYC Pride, NewFest, Fontself, Animography.net
Agency: Ogilvy New York
Art Direction: Chris Rowson
Font Design: Robyn Makinson


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Project Background

On 31 March, 2017, Gilbert Baker the creator of the iconic Rainbow Flag sadly passed away. Mr. Baker was both an LGBTQ activist and artist, and was known for helping friends create banners for protests and marches. To honor the memory of Gilbert Baker, NewFest and NYC Pride partnered with Fontself to create a free font inspired by the design language of the iconic Rainbow Flag, the font was named 'Gilbert' after Mr. Baker. 

 

Downloadable Art

Gilbert Baker was both an LGBTQ activist and artist, and was known for helping friends create banners for protests and marches. In the spirit of Mr. Baker's creative and collaborative nature, we've created free downloadable art intended to be printed and held high at pride events, protests and rallies.

 

Partnership with Animography

As a part of the project we partnered with Animography.net, a webshop/typefoundry that provides motion designers, video-editors and others in the field of the moving image with animated typefaces. 

The animated version of the typeface is available for download here.


In the News

The project gained much attention and was featured on many reputable design/advertising websites.