What's your Spirit Animal?
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Client: Jägermeister
Agency: Ogilvy New York
Art Direction & Illustration: Robyn Makinson


An interactive experience by Jägermeister that determines your spirit animal after participating in a multiple choice quiz. A promotional push for a series of Jägermeister sponsored EDM festivals and the #JägerSummer campaign.

For the project I was asked to illustrate animal characters for each of the five animal outcomes: ram, mountain lion, hawk, bear and wolf.
 

 

Introductory page

Introductory page

Example question page

Example question page

Results page

Results page