What's your Spirit Animal?
Agency: Ogilvy New York
Art Direction & Illustration: Robyn Makinson
An interactive experience by Jägermeister that determines your spirit animal after participating in a multiple choice quiz. A promotional push for a series of Jägermeister sponsored EDM festivals and the #JägerSummer campaign.
For the project I was asked to illustrate animal characters for each of the five animal outcomes: ram, mountain lion, hawk, bear and wolf.