United 4 Healthier Kids
Agency: Ogilvy Paris
Art Direction: Chris Rowson
Brand Identity & Illustration: Robyn Makinson
The biggest project I contributed to at Ogilvy Paris, this campaign was a Nestlé initiative to get kids eating healthier around the world. The first country we tackled was Mexico, and in turn created a collection of ‘Iconic Products’ that made eating healthier more fun and engaging. These products were then featured on reality TV show entitled ‘Esperanza Hermosa’ which ran in real time with our production of continued concept development.