Client: Webby Awards
Agency: Ogilvy New York
Typography Design: Robyn Makinson
To celebrate The Webby Awards People's Voice 20th anniversary, Ogilvy NY created Typevoice, the first fontshop that allows anyone to create their own typeface using their voice. Scream, shout or sing and Typevoice will generate a customized font based on your unique soundwave. We created an algorithm that measured pitch, volume and time lapsed, allowing each letter to react in realtime (using two independent SVG animation timelines). People can share animated GIFs of their font or even download the vector of their typeface of their whole alphabet to use in their design projects.
Visit www.typevoice.net for the full experience (the web app is only supported by Google Chrome and Firefox bowsers).
Awards & Recognition:
Cannes Lions: Silver | Design and Cyber
D&AD: Yellow Pencil | Crafts for Advertising / Typography for Advertising
One Show: Silver | Design | Dynamic / In Motion
One Show: Merit | Design | Website Design
One Show: Merit | Direct Marketing | Use of Digital Technology - Single or Campaign
One Show: Merit | Interactive | Utility
One Show: Merit | UX / UI | Utility
The following are examples of unique fonts generated by people's voices. Over 10,000 unique fonts were generated in the week leading up to the launch of The Webby Awards People's Voice Awards 2016.
Below are several examples of typographic art that was created from the a selection of the generative typography that was downloaded from Typevoice.