Hay Day
‘The Farmers Farmers Market’
In partnership with Hay Day, players brought their virtual harvests to life by trading in-game silo crops for free, farm-fresh produce at pop-up farmers markets in New York, San Francisco, and Chicago during the 2025 Hay Day Farmers Market tour.
Agency: Mischief
Role: Design Director
Creative Directors: Ashley Veltre & Holden Rasche
Creative Team: Grant Bauley & Nathan Bennett
