Buffalo Wild Wings

Whilst at The Martin Agency, I have had the opportunity to lead several smaller activation projects for the B-Dubs Brand.

During the 2023 draft, San Francisco 49ers quarterback Brock Purdy showcased just how tasty Buffalo Wild Wings’ burgers were by surprising fans in Kansas City with this fun pop-up event. 

We were tasked with designing a bright, eye catching design system that could be applied across multiple pieces of print collateral, both at the event, and promoting the event, including t-shirts, social posts and even a few pedi cabs.

Creative Direction: Graham Davis & Amy Wheeler
Lead Designer: Nate James
Illustration: Timba Smits

In 2022, a football player literally named ‘Sauce’ went Top-5 in the NFL draft. Buffalo Wild Wings saw the opportunity to promote their 26 sauces and seasonings and immediately signed him to a deal. As a pivotal part of the campaign, a custom sauce was created. We were tasked with designing the bottle packaging for ‘Sauce Sauce’ and other promotional material. Including, but not limited to, a custom pen filled with sauce… for Sauce.

Creative Direction: Graham Davis
Lead Designer: Jenni Renas