Type With Pride
On 31 March, 2017, Gilbert Baker the creator of the iconic Rainbow Flag sadly passed away. Mr. Baker was both an LGBTQ activist and artist, and was known for helping friends create banners for protests and marches.
To honor the memory of Gilbert Baker, NewFest and NYC Pride partnered with Fontself to create a free font inspired by the design language of the iconic Rainbow Flag, the font was named 'Gilbert' after Mr. Baker.
Partners NYC Pride, NewFest, Fontself, Animography.net
Agency Ogilvy & Mather, New York
Creative Director Chris Rowson
Motion Design Justin Au
The Gilbert font family was originally designed for striking headlines and statements that could live on banners for rallies and protests and it is now currently being built out into a whole family of weights and styles, for free.
The font is available in two versions, a standard vector font and a color font and has also been transformed into an animated font which is available at Animography.
Recognition:
D&AD 2018: Yellow Pencil Branding, Wood Pencil Crafts for Advertising, Wood Pencil Crafts for Design, Wood Pencil Creativity for Good
One Show 2018: Silver Typography Typeface design, Merit Typography Dynamic in Motion, Merit Community Building, Merit Websites / Utility, Merit Digital Product
Clios 2018: Bronze Brand Design
Caples 2018: Gold Not for Profit
Webbys 2018: Nominee Webby for Good
Cannes 2017: Silver Typography Digital, Bronze Typography Communication Design
