Singapore Tourism Board;
Singapore By Stream
Nobody knows a city better than a taxi driver. So the creative team at TBWA\Chiat\Day NY decided to turn a 64-year old one into a world-famous Twitch streamer.
The experience gave viewers the opportunity to ride, virtually from anywhere worldwide, through a taxi-mounted livestream studio.
As a design team we were tasked with creating a visual system for the experience, borrowing heavily from Singaporean culture and integrating with the Twitch platform.
Agency: TBWA\Chiat\Day NY
CDs: Jexy Holman, Nuno Teixeira
Head of Design: Robyn Makinson
Junior Designer: Alexandra Floresmeyer
Motion: Vivian Lee, JuengEun Han
An overview of the design system including;
Bespoke font ‘Stream Sans’ inspired by glitch graphics.
Supporting secondary font Aglet Mono.
Singapore and twitch inspired iconography.
Color values and gradient.
