GEICO
‘GeckO’s’

Apparently I’m a fully fledged cereal box designer now. One more for the trifecta!

As part of the ‘Legend of the Lizard’ campaign, we were tasked with designing several supporting pieces of collateral. The most involved being the limited edition packaging for the GeckO’s breakfast cereal. Inspired by vintage cereal box packaging, we designed a complete print ready dieline with lots of little visual nods to the iconic brand mascot.