McDonalds ‘MMMM’

In a category where all food and ingredients look the same, McDonald’s called upon their most iconic asset and used it to create a visual language that would remind the world of their favorite treats.

Agency TBWA\Chiat\Day New York, TBWA\Chiat\Day San Juan
Creative Director Chris Rowson
Motion Design Vivian Yu Wen Lee

In addition to a series of graphic stills that utilize the Golden Arches, we also animated a series of looping GIF’s that pertain to menu items and deals.