Reebok; Pitch Work, Design System

As an agency we pitched Reebok. Unfortunately, we did not win the business, but as a design studio we created graphic work we were all very proud of. The theory behind the system was to capitalise on all existing Reebok elements, primarily the logo and classic red, white and blue color palette. Under the ‘Meanwhile at Reebok’ umbrella, meant to be irreverent and playful way in, we created fun, vibrant graphic textures and patterns, and played with typography and motion. Below is a small snapshot of some of the work created for the pitch.

Creative Director: Chris Rowson
Motion Design: Vivian Yu Wen Lee, Seokmin Hong, Connie Chen

Centrum; Paper Craft

As a member of a design studio, not all of my work is created on a computer screen. I consider myself a ‘maker’. This often means I get to work with my hands and create tactile things, below is a singular snapshot of my paper craft abilities. I enjoy nothing more than cutting, gluing, composing and capturing my hand crafted creations.

Adidas; Pitch, Poster Designs

Another pitch as an agency was for Adidas. The direction chosen to explore was ‘2024’. The idea behind this being using that year as the ultimate year for change. We wanted Adidas to ‘Create the Change’ in the run up to 2024. As part of this explore I was asked to created an expansive range of posters that communicate these messages and would ideally be used as OOH posters. Design for both paid billboards, and more urban ‘flyposting’ options, we kept out palette minimal and aesthetic graphic and clean. Below is a small snapshot of these designs.

Chemours; "The Periodic Table: Something to Sing About."

Every year in mid-October, the American Chemical Society sponsors National Chemistry Week as a way to enhance the public’s perception of chemistry. To promote #NationalChemistryWeek, as a team we turned the Periodic Table into music and created an original series of animated music videos titled: "The Periodic Table: Something to Sing About."

Agency: Ogilvy NY
Art Director: Leslie Diaz
Copywriter: Reid Masimore
Director: Sam Sulam

TD Bank; Banner Illustration

Presented with TD bank illustrations guidelines, and asked to explore and blow out a new style of illustration TD wanted to really own. In these guidelines was a singular example of this new illustration aesthetic; a ‘piggy bank’ that had thick, dark green strokes and an offset halftone pattern in light green and orange as the fill. I was also provided with a range of banner copy and told to see what this style of illustration might look like across a range of options. With an emphasis on the TD debit card I designed a range of illustrations that pushed the limits of their new aesthetic. Below are a few examples of the results.

Accenture; Typography, Grace Hopper

Every year one of the largest STEM conferences is held, just for women. The Grace Hopper Celebration honors the Mother of Programming, Grace Hopper, and attracts the best talent from around the world. As a leading tech company, Accenture needed a way to connect with these talented ladies that felt authentic but also showed why Accenture is the place to be.

I was asked to design a selection of quotes by Grace Hopper herself to inspire and motivate these talented STEM ladies wherever, whenever they need it.

TBWA; Internal Agency Design

I’m often asked to create artwork for the agency. The designs have been used and produced in a range of ways, from stickers, stationery, posters and digital wallpapers. Below is a selection of quick designs, programs used to create the artwork includes: illustrator, procreate, photoshop and, of course, many elements were hand drawn.